MTV to Actually Play MUSIC?
MTV stands for “Music Television,” in case anyone has forgotten. It’s been years since MTV actually played the music videos which first made them famous. Over the past 10 years or so, as reality TV has grown in popularity, MTV has created a lineup of shows that catered to a young reality hungry audience. They did create the first reality show (“Real World”) after all. And from there it went on to include things like “Road Rules,” “The Hills,” and reality dating shows such as “Next.”
We all might agree that MTV’s reality shows are much less realistic than any other. The way people live on “Survivor” probably comes closer to real life than “The Hills.” Unless you are a multi-millionaire 20 year old with 5 boyfriends and a job where you gossip to co-workers all day about how difficult your life of clubbing and beach parties can be.
So what happened to the music on Music Television? Apparently it’s going to get another chance. On MTV’s new segment, “AMTV,” they will once again start playing music videos…for 6 hours a day! Of course, it will be between 3am-9am, but at least it’s a start. They are calling it a test-run to see if viewers really are interested in seeing more videos, as so many people have been asking what happened to the music part of MTV. With the recent cancelation of “TRL,” the only music show they had left, it seemed as though MTV was completely done with music. It’s great to see it gets one more chance, even if all the viewers will be sleeping through it.










